PREPPY STYLE A CLASSIC THAT REINVENTS ITSELF OVER THE YEARS
The preppy style has proven to be a timeless trend, whose essence remains relevant throughout the decades, adapting and transforming over time. This style, characterized by basic garments like cardigans, polos, and Mary Jane shoes, has survived challenges such as the bankruptcy of major brands, the rise of athleisure, and the constant changes in fashion trends. The secret to its longevity lies in its ability to evolve, allowing the preppy style to remain relevant even in the 21st century.
The Origins of Preppy Style
The origins of preppy style date back to the late 19th and early 20th centuries when young people from upper-class families in the United States attended "preparatory schools" before entering Ivy League universities. These exclusive educational institutions inspired the preppy style, with garments like button-down shirts, knit sweaters, and loafers becoming symbols of social status. In the 1930s, women also adopted the preppy style, adding Levi’s jeans to the fashion. This style was a way of distancing themselves from the traditional aesthetic of their parents, giving their school uniforms a bold and fresh touch.
Preppy from the 50s to the 80s
In the 1950s, preppy style gained more prominence, being associated with success and the American way of life. Brands like Brooks Brothers, Ralph Lauren, and Tommy Hilfiger became established, becoming symbols of preppy fashion. In the 1980s and 1990s, preppy style experienced a resurgence, thanks to the popularity of The Official Preppy Handbook, which promoted items like khaki pants, plaid blazers, and sweaters tied over shoulders, reflecting the aesthetic of college students. Icons like Princess Diana and actress Brooke Shields helped solidify this image in popular culture.
In the 90s, the preppy style took a turn, with more fitted garments, low-rise pants, and the popular "sexy schoolgirl look," made famous by celebrities like Britney Spears. Although grunge also set trends during this decade, preppy elements like plaid shirts and waist knots remained, blending the classic with the modern.
Preppy in the New Millennium: A Style in Evolution
Throughout the 2000s, preppy style continued to evolve, with designers like Jenna Lyons from J. Crew transforming the concept by incorporating brighter colors and a more playful, fresh approach. However, comfort and the influence of athleisure began to dominate, with sweatpants and leggings capturing attention in fashion.
As we move into the 21st century, preppy style has undergone various transformations, presenting itself with a more inclusive and dynamic touch. During fashion weeks, brands like Chloé, Michael Kors, Burberry, and Versace have revived classic preppy elements, such as varsity sweaters, plaids, and rugby stripes, adapting them to contemporary demands. Tied sweaters and chinos have become popular again, showing that this style is still alive on the streets.
How to Wear Preppy Style Today
Modern preppy style is a mix of classicism and freshness, with structured garments and timeless details that adapt to current changes. To embrace this style, it’s recommended to invest in classic pieces with a contemporary twist. This could include pastel knitwear, button-down white shirts, chinos, argyle sweaters, and short or pleated skirts. Accessories also play a key role in this look, such as pearls, bows, Ray-Ban style sunglasses, and classic bags like the Hermès Birkin or the Chanel 2.55.
However, it’s important to avoid an overly preppy style. It’s not about recreating a full school look but rather mixing classic elements with modern touches, such as using techniques like patchwork, tie-dye, or fun prints. Contemporary preppy style allows for adaptation to individual needs, blending basics with bold colors, sportswear, and oversized cuts.
Preppy Style Icons
Over the years, several personalities have embodied preppy style. Taylor Swift, with her mix of classic pieces and minimalist touches, is a clear example. Characters from series like Sex and the City, with Charlotte York, and Gossip Girl, with Blair Waldorf, have also popularized this style, adapting it to their context and giving it a unique twist.
Preppy style has proven to be much more than just a trend: it is a statement of timelessness. With its simple elegance, key pieces, and ability to transform, preppy style has withstood the test of time and continues to be a safe choice for those looking for a classic yet updated look. Invest in durable and timeless pieces, and don’t hesitate to combine the classic with modern touches. In the end, preppy style is a form of personal expression that will never stop evolving. :)